Also from USA Today...
Victoria's Secret hired students to tout its Pink loungewear on 15 college campuses, collecting old sweats to donate to domestic violence shelters.
It also asked for online votes for students to add their schools to the 33 who have their logos featured on Pink products.
MIT students hacked the voting system, giving themselves millions of votes before Victoria's Secret staffers cut them off
Something about that just made me smile really, really big