Because it's player created content, or, if you prefer, you can get some buddies, hook up, and do either the OC, or Shadows multiplayer, instead of plodding through them with just yourself and henchmen. The biggest charm to me, is all the friends I've made worldwide, gaming from my little cave in Kansas USA. People that I'd have never actually met any other way. That's part of the attraction for me, getting a chance to know people outside of my sphere of experience.
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