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yup, a license that IS a product (i.e. something for sale). You don't own the rights to that game, only to play that game under their rules. This essentially means that you do NOT purchase the "product" until you have ACCEPTED the license - but try and tell that to the retailer you purchased it from. (To retailer: umm, I started installing it and it has all this crap I'm not about to "accept", so I stoped the installation and am now returning the product for a full return... then the retailer begins laughing at you.)
and no, it most certainly is NOT strictly about preventing illegal copies. Microsoft is THE pioneer here, they are not that concerned with non-corporate user illegal copies - they are concerned with "other" things (spooky invasive things).
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