I think it's fair to investigate, and perhaps IWF-ers (and regular F-ers

) do tend to judge things quickly and directly.
My thoughts are that the study sounds like a preliminary study that hasn't uncovered anything specific yet. And I will keep in mind the words of... I think it was Einstein... who said that the most important phrase in discovery is not "Eureka!" but "That's funny..."
They had a model, and they tested the model. The model broke, contrary to their expectations. Sounds like they're ready to go back to re-work the model and take it to the next level. I'd be interested to see what happens then.
One of my family's long-running holiday traditions, left over from those meat-less times, is having a bowl of borscht before the meal. Borscht, which I call garbage-can soup, has a little of eveything, and the origins, I suspect, go back to when meat was a rarity and everyone got to have some for this holiday meal.
The rarity of meat at a meal is definitely reduced in many parts of the world, and there is certainly a lot of it about in those same parts of the world. Don't think I'm up to two pounds per meal yet, but give me bacon for breakfast, salami for lunch, and tenderloin for dinner, and I'll do my best to get there