pritchke, cigarette companies are global and not every country has the same law.
Over here for example smoking and drinking (wine, beer, low alcoholic beverages) age is 16, driving and voting age is 18 however (and drinking age for spirits).
So over here they might very well "legally" advertise smoking to a sixteen year old, based on you definition of adult. However there is a silent agreement that they don't do that.
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